In Winter & In Summer, You Can Be Sure of Shell by Barnett Freedman 1935

FREEDMAN, Barnett. In Winter & In Summer, You Can Be Sure of Shell. [London: Vincent Brooks, Day & Son Ltd for Shell-Mex and BP, 1935.]
 
Colour lithographed peepshow of seven sections with two peepholes, designed and drawn on stone by Barnett Freedman, showing a wintry night-time view of London through the left aperture and a sunny country scene through the right. The sides, when extended, carry the wording “Be up-to-date Shellubricate.” Text and imprint printed to verso: “Designed and drawn on stone by Barnett Freedman and printed and manufactured by Vincent Brooks, Day & Son Ltd., London.” Constructed of paper and card, 145 × 235 mm (closed), extending to approximately 520 mm. Minor rubbing at corners and light spotting, with 3 tape repairs to the reverse of the card towards the rear, otherwise a bright, complete and well-preserved example of a fragile promotional piece. Overall, in very good condition. 
 
A celebrated advertising peepshow produced for Shell as part of the company’s “You Can Be Sure of Shell” campaign, for which major British artists including Paul Nash, Edward Bawden, McKnight Kauffer and Barnett Freedman created a sequence of posters and keepsakes in the mid-1930s. Freedman’s double-view design contrasts two seasonal landscapes visible through the Shell emblem, illustrating the company’s claim that its petrol was “blended in accordance with the variation of Winter and Summer temperatures.”
 
Issued in limited numbers as a corporate promotional item, few examples survive in this condition.